“What’s the most resilient parasite? An Idea. A single idea from the human mind can build cities. An idea can transform the world and rewrite all the rules. Which is why I have to steal it”. –Dom Cobb (Inception, 2010)
Inception was phenomenal, brilliant, and just plain fantastic. It completely boggles the mind, and not just because of the quick scene cuts and 180 degree camera turns. As such, it has incepted another idea of its own into my head. Thus, an inception-inspired blog post!
The idea of inception is an idea.
That basically sums up the point of the movie. Ideas are greatest things that people can create. This makes it one of the most coveted things in the world. That’s why people steal it. But then history has proven that stealing ideas can be almost too easy. It’s incepting an idea on another person that is most difficult.
Inception; however, is precisely the kind of thing that organizations want. Doesn’t Company X want their consumers to have the idea: Company X’s product is better than others? Doesn’t Company Y want the public to have the idea: Company Y is a very kind company? Doesn’t Company Z want its employees to have the idea: The Company values us and our contribution to the profession?
Today, the internet is can be one of the most powerful tools for inception. It is accessible and widely-used, and flexible as to be able to be creative and unmonotonous. Blogs and digital ads are only some examples of how the internet’s potential for inception is harnessed.
Meanwhile; for me, Inception has offered many interesting advice regarding planting ideas in other people’s head. I believe that these are sound advices, and should be heeded when using the internet for such strategies.
Ideas need to be planted deep enough to stick.
Many ideas are easily forgotten. That is one of the reasons why we still don’t have honest-to-goodness lightsabers, though it is already 2010 (33 years after the first Star wars movie!). We lose ideas as we sleep, while taking a shower, and when we listen to droning lectures. We may be losing ideas this very second.
I do hope you’re not doing it because of me.
All the more reason to be concerned with just how far into another one’s noggin do we want ideas to be. If we just want them in the membrane; it would be easy, but ideas in this location can be easily buffeted away. The slightest distraction can dislodge it. We have to make things stick. We must plan, not just implement haphazardly.
Likewise, when using the internet; shout outs, tweets, or facebook statuses will simply be not enough. We must always look out for something more. How else will you differentiate yourselves from the others who are doing the same thing? What would make your ad more memorable than all the other gazillion ads netizens are exposed to everyday?
After all, what’s the use of planting an idea, when nothing will come out of it?