Inception Series: Lesson 2

“I think positive emotion trumps negative emotion every time.” – Dom Cobb (Inception, 2010)

If I was Albert Einstein, and the idea of an Atomic Bomb was wrapped around the idea of killing thousands of people in Hiroshima and Nagasaki, then I would not have acted upon that idea. I would have rejected it from my mind.

However; if I were Bella Swan, and the idea of death is wrapped around immortality and a sparkly hot guy, then I MIGHT consider it.

See the difference?

Inception has provided us with this insight: Positive emotions trumps negative ones.

People are more likely to respond to positive emotions (i.e. love, self-actualization, happiness) than to negative ones (i.e. guilt, anger, sadness).One reason may be because these positive emotions can somewhat satisfy our needs (see Maslow’s hierarchy of needs). Negative emotions; however, have a way of deepening our insecurities.

All of this can bring one thing to mind: Framing.

Ideas need to be framed, whether the medium for it be dreams, television, or print, more so when we are talking about New Social Media. NSM is an arena for millions of people worldwide. Unlike the other mediums, this has a wider range. Thus; framing must be carefully done to ensure maximum effect.

In the movie, Team Inception have had the choice of two directions in which to take their idea.

Option one:

            Wrap the idea around the target’s anger and contempt for his father.

Hoped-for-effect:

            The target would dissolve his father’s company out of spite.

Option two:

            Wrap the idea around how the target’s father has loved and believed in him all along.

Hoped-for-effect:

            The target will dissolve his father’s company in the belief that his father preferred for him not to follow his footsteps and create an even greater empire on his own.

Obviously, Team Inception chose the latter, resulting in a scene that makes one reach for tissues. Not that I did that or anything. Still, it worked, the idea was planted and Leonardo DiCaprio was able to come home, blah blah blah.

In the real world, this is also evident. Product sales have soared due to commercials proclaiming family love. Employees have willingly participated in activities that were deemed to improve team cooperation.

So far, my experience with new social media has made me reach the same conclusions. Negative emotions attached to messages in the field of new social media have had the tendency to turn people off. Meanwhile, positive emotions have greater chances of being accepted. Online campaigns, forums, and even simple Facebook statuses are all proof of this.

This is really not about being an optimist or a pessimist. This is not about seeing the glass as half full or half empty. It is merely about framing ideas in a way as to evoke positive emotions instead of negative ones. More often than not, they will be accepted rather than rejected.

Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

5 Responses to Inception Series: Lesson 2

  1. slightlydillydallying says:

    I always believe in the power of framing. Advertising is framing at work. The same goes for every imaginable career path. Even in Social Media, the palatability or acceptability of a statement (i.e. online status) depends on how the framing appeals to the audience. The number of “likes” via like button is a convenient way of validating whether one’s framing is potentially appealing or not at all.

  2. heartsandsky says:

    As the saying goes, “Life is a matter of perspective.” We can also use framing not just to evoke positive emotions instead of negative ones but also to let them see a part of the picture that would not otherwise be seen. our role as orcom practitioners, I believe, is to let people see the picture at the best angle there is–that is, to help people see the real competitive advantage of one thing and enable them to capitalize on it. 🙂

  3. starrylines says:

    Framing is indispensable, especially for organizations. True enough, the Internet is a great help with this. We cannot assure that everything that would happen to the org will always be good; neither will all people produce good online content about them. Not only in advertising, just like Diane said, but we could also see the importance of framing in these kinds of situations. Therefore the option is given to organizations to use New Social Media to its fullest by framing the situation, creating positive-emotion laden messages and bury those that have negative emotions on them that would risk the org itself.

  4. starrylines says:

    Framing is indispensable, especially for organizations. True enough, the Internet is a great help with this. We cannot assure that everything that would happen to the org will always be good; neither will all people produce good online content about them. Not only in advertising, just like Diane said, but we could also see the importance of framing in these kinds of situations. Therefore the option is given to organizations to use New Social Media to its fullest by framing the situation, creating positive-emotion laden messages and bury those that have negative emotions on them that would risk the org itself.

  5. niccy says:

    “Send positive energy to attract positive things.”
    -from the documentary The Secret

    New social media has indeed made people act more humane. In a way, our tendency to want to be likeable in the online social world has made us producers of good vibes, which in turn attracted more people to follow us.

    We have realized that if we want to be liked, we need to make ourselves likeable.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s