The last time I went to the Body Shop, they asked me if I could join their petition against Sex Trafficking. I signed the petition and even traced my hand print in the given flyer. I noticed that aside from this traditional paper petition, they are have also supplemented it with an online petition as well.
I have always known that the Body Shop’s corporate social responsibility (CSR) program was centered around animal testing, so I was quite surprised that they suddenly came up with Sex Trafficking, something that is not really connected with cosmetics, unlike their main CSR program.
I was also a bit sceptical with their online efforts. I had presumed that this would be the ordinary Facebook fan page, or ordinary Twitter account and press release via the company website.
My, my, I was pleasantly surprised.
The Body Shops online efforts went way, way, way beyond my expectations. This really made me happy, since this is one of my favorite brands.
Like all advocacies, this particular one was well-researched. They have values reports, global reports, and the like posted on their advocacy page. Not only that but they have also included stories of people from all over the world who have suffered from Sex Trafficking. In their interactive slide panel, one will be able to meet Sasha, Kit, Maria, and other victims of sex trafficking.
In their page, you will be able to sign their petition, and even find out what else you can do to support this advocacy.
Hopefully, the Body Shop’s advocacy against Sexual Trafficking will continue beyond the petition making and online efforts. But I do believe that they have had a great start. Their social marketing is a good supplement to the actual ones. It is able to mirror and provide information properly and appropriately. For me, this sends the message that they really are serious about wanting to help people and that this is not just some half-hearted effort to gain good karma.